The Blogger’s Guide to Effective Writing

Important: Closing Down Sale

The Blogger’s Guides are all half-price as they’ll be going off the market permanently after Friday 20th December 2020. If you want to snap up one (or all!) of them, now’s your chance. 

Want to know all my secrets?

The ones that let me write for top blogs like ProBlogger, Write to Done, and Craft Your Content?

You know “content is king” … but just knowing that isn’t enough. You want a guide that explains exactly how to write great blog posts. How to grab readers’ attention. How to make each post easy to read – and fun to write.

Effective writing means:

  • Producing great blog posts – without spending all weekend on them.
  • Having readers hang on every word – from start to end
  • Enjoying writing – not seeing it as a chore
  • Getting more subscribers, more leads, more clients and more product sales.

Why This Will Work For You

The Blogger’s Guide to Effective Writing was fully updated in 2018. It comes with post templates and detailed video reviews of real-life blog posts.

I know all about writing: from getting ideas in the first place to staying motivated in the long haul; from making a whole blog series work to getting each individual sentence right. In The Blogger’s Guide to Effective Writing, I share everything that I’ve learnt over the course of writing well over a thousand blog posts across dozens of different blogs.

You’ll learn about:

  • Why text still rules online
  • How we read on the screen – and how to use this
  • Coming up with fantastic ideas – when you’ve yet to start your blog … and when you’ve been going for years
  • The nitty-gritty of different types of posts, from lists to reviews
  • How to put your post together, from start to finish
  • Creating posts which stand the test of time – and series which can lead to sales
  • Revising, editing and proofreading your posts

The Blogger’s Guide to Effective Writing is an 83-page ebook packed with ideas, tips and guidance which will see you writing with ease, with enjoyment, and with fantastic results.

(If it doesn’t? No worries. I’m offering a six month guarantee on this, so that you’ve got plenty of time to see your skills develop – and to see the results.)

The Blogger’s Guide to Effective Writing is $25 $12.50:

Add-to-Cart-Loyal-Readers-smallOr… get all four Blogger’s Guides for just $60 $30:


To help you go even further with writing great blog posts, I’ve created some extras to go along with The Blogger’s Guide to Effective Writing.

Post Templates

You get my very own templates to help you produce great posts, every time: these are a great way to get started quickly, if you’re in a hurry to produce content.

They cover four key types of post: how-to posts, list posts, link posts and review posts. I’ve used these time and time again, so I know they work well!

The Templates pack also includes examples of how you can take another person’s blog post, break it down, and use its structure for a post on your own blog (even if you write about a completely different topic).

Video Critiques

Video-One-SreenshotIn the bonus videos, I go through several different bloggers’ posts, showing you what they’re doing well and what they might improve on.

This is a great chance for you to learn from real-life bloggers, all writing in different ways on different topics.

Charlie Gilkey says:

One thing that I really appreciate about The Blogger’s Guide to Effective Writing is that Ali slows down to focus on style. So many of the products on blogging focus solely on the science of blogging, and that’s important. But what about the art of blogging? You can be good at the science but weak at the art – but it’s the art that will set you apart and keep you doing it.

(Charlie Gilkey of Productive Flourishing)

Pace Smith says:

I hesitated to buy The Blogger’s Guide to Effective Writing, because I’ve already been successfully blogging for a couple of years, and I’ve been reading all the how-to-blog blogs. I wasn’t confident it would it tell me anything I didn’t already know. But hey, six month guarantee, I might as well try it out. I must say, I was impressed. I did know a lot of the material in the e-book, but I sure wish I had read this two years ago — it would have saved me so much time learning the hard (and slow) way!

I picked up plenty of new things, too. For example, the Guide gave me some ideas for blog posts that will be fresh and interesting but still in my voice and style. And there’s a list on page 74 that I’m going to use every single time I edit something from now on. I heartily recommend this e-book, especially to new, budding, and growing bloggers!

(Pace Smith from The Connection Revolution)

You’ll Get All This…

An 83-page ebook with fourteen chapters:

  • Chapter One: Why Good Writing – and What That Means Online
    – Explaining exactly why text is still crucial online
  • Chapter Two: Defining Your Message and Audience – Before You Start Writing
    – Getting clear about what your blog is all about, and who you’re writing for
  • Chapter Three: Coming Up With Brilliant Ideas for Your Posts
    – How to generate more ideas than you’ll ever need
  • Chapter Four: How to Find Ideas for Your Blog at Different Stages
    – Seeing your blog through from launch to an long-running site
  • Chapter Five: The Core Types of Blog Post … and How to Get Them Right
    – The five basic types of post fully explained
  • Chapter Six: An Introduction to Structuring and Writing Your Blog Posts
    – Why structure is crucial, and how the basic post structure works
  • Chapter Seven: Crafting an Attention-Grabbing Post Title
    – Getting your readers hooked right from the start
  • Chapter Eight: Writing an Introduction to Your Post that Hooks Readers
    – Four sure-fire ways to draw readers into your post
  • Chapter Nine: Navigating the Main Body of Your Post
    – Navigating the middle of your post without losing your way, or your readers
  • Chapter Ten: Writing a Post Conclusion that Gets Readers to Take Action
    – Ending your post strongly, and offering readers a next step that’s useful for them and you
  • Chapter Eleven: How to Put Together a Series of Linked Posts
    – How to write a great post series, and a look at the different options here
  • Chapter Twelve: Finding Your True Blogging Voice
    – Developing the unique voice which will turn casual readers into loyal fans
  • Chapter Thirteen: Finding and Using Images in Your Blog Post … Legally
    – Ensuring your images add to and enhance your writing
  • Chapter Fourteen: Polishing Your Posts: Revision, Editing and Proofreading
    – Using the three types of reworking to make sure your posts shine
  • An Appendix with further reading for all fourteen chapters

I’ve also thrown in a 9-page bonus pack with:

  • Four of my very own templates – which I use in my professional blogging
  • Three clear examples of how to create your own foolproof templates … by breaking down great blog posts which work

Dave Rowley says:

The templates: I would buy the e-book just on the strength of these.

They clarified things for me and made the idea of writing blog posts a lot less daunting. I have a lot of half written blog posts, most of them are pretty good content, the difficulty I’ve been having is in organising that content into readable posts that get the point across as clearly as possible.

Just going through the templates, I started to see where I could address some of those problems. I’ve already started using them to shape some drafts and can see solid content shaping up nicely with much less effort.

(Dave Rowley of creative chai)

And you’ll get access to exclusive critique videos.

I’ve critiqued a number of blog posts from real-life bloggers, all at different stages of their blogging journey and with different levels of mastery of writing. In the Guide, you’ll get the password to access these videos: in them, I show you exactly what the bloggers are doing well and what they might want to think about tweaking and changing.

Get Your Copy of The Blogger’s Guide to Effective Writing Now

Colin Beveridge says:

Clear and direct, with enough humour to keep it light and entertaining. It’s full of the tricks the pros use so that bloggers like me can put together posts and series that look halfway competent – and it’s left me itching to resurrect any number of my dead blogs.

I particularly liked the vast quantity and quality of links to examples of what you’re describing, and the appendix of resources at the end – all very handy stuff.

(Colin Beveridge of Flying Colours Maths)

The Blogger’s Guide to Effective Writing is $25 $12.50:

Add-to-Cart-Loyal-Readers-smallOr… get all four Blogger’s Guides for just $60 $30:

Your Success Guarantee

I want you to have the time to try this out: to see your blog get more readers, to see your writing style develop, and to get closer to all your blogging goals. So rather than the standard 30 day guarantee, I’m offering a six month guarantee. If the ebook doesn’t work out for you, I’ll be glad to send you a full refund. Just drop me an email ( before the six months is up.

Tim Layton says:

I’ve just finished Ali [Luke]’s The Blogger’s Guide to Effective Writing and I can’t wait to jump right back in! When I first started blogging, my goal was to do it right! I wanted to engage readers, provide useful content, and hopefully make some money! I knew I had a lot to learn so I pored over post after post on all of the “blogging blogs”.

90% of what I learned is in this one eBook! Ali has done a magnificent job of compacting an enormous amount of information into an eBook, scratch that… an eReference! This one will stay on my desktop for quick and frequent access. Thanks Ali!

(Tim Layton of